Only products that have set entirely new standards in their field can call themselves “Brand of the Century”. The HydroStar counter-current system received the award because it offers pool owners a unique swimming experience. Unlike conventional systems, HydroStar works with turbines instead of pumps and therefore generates a wide, powerful current. Swimmers can focus entirely on their technique without flipping or losing balance. Training with HydroStar also feels like swimming in a natural river – another unique feature.

The jury of the “Deutsche Standards” brand award voted for HydroStar in an elaborate selection process. “Brands of the Century” are very exclusive, as only one product is honoured in each category.

BINDER has already received several awards for its turbine-driven counter-current systems: the company received the prestigious German Brand Award for HydroStar, among others, and the EasyStar retrofit unit impressed the jury of the German Design Award with its timelessly elegant housing.

The 32-year-old has not only been the Spanish breaststroke champion over 50, 100 and 200 metres on multiple occasions, she has also won medals in international competitions: Jessica gained bronze medals in breaststroke over 200 metres at the 2014 European Championships in Berlin and at the 2015 World Championships in Kazan in Russia. At the European Short-Course Swimming Championships in 2017 in Copenhagen, she won gold over the same distance.

Jessica has a degree in biology and lives with her husband in Barcelona. She has dedicated herself to swimming entirely for several years. Her major goal: “I want to reach the final at the Olympic Games in Tokyo in 2021.”

We are delighted to have been able to recruit Jessica as a brand ambassador.

The entire BINDER team are crossing their fingers that Jessica’s Olympic dream will come true.

The new website merges the previous websites binder24.com and www.hydrostar-binder.de into a single brand environment. All important information on the HydroStar and EasyStar counter-current systems and the drives for pool covers can now be accessed with just a few clicks. Alongside hard facts, the website also provides many exciting tips and suggestions for pool and garden. “On the one hand, we want to inform website visitors about our products and, on the other, we want to show them the enormous possibilities offered by our counter-current systems,” says Dr. Felix Binder.