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from BINDER GmbH

New website: All product worlds at a glance

BINDER has completely redesigned its website. The most striking changes are the distinctive look, the fresh visual language and a magazine section with lots of interesting information about swimming, wellness and leisure. In addition, visitors to the site will now find all BINDER brands under one roof.

The new website merges the previous websites and into a single brand environment. All important information on the HydroStar and EasyStar counter-current systems and the drives for pool covers can now be accessed with just a few clicks. Alongside hard facts, the website also provides many exciting tips and suggestions for pool and garden. “On the one hand, we want to inform website visitors about our products and, on the other, we want to show them the enormous possibilities offered by our counter-current systems,” says Felix Binder.

The relaunch of the website was conceived and implemented by the Köhler+Partner agency. It forms part of BINDER’s new online strategy, which includes its existing Facebook presence as well as the recently launched activities on Instagram and LinkedIn.

On the social media channels, BINDER will not only feature regular reports from its EasyStar brand ambassador Elena Krawzow, but will also get to grips with current topics and trends.

The BINDER-Magazine on the new website also features exciting articles on the topics of pools, wellness and leisure.

Have a click through – we look forward to your visit!