Expansion of the warehouse and production halls

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from BINDER GmbH

Expansion of the warehouse and production halls

In September, the BINDER family invited participants to attend the roofing ceremony. The new 300 square metre warehouse and production hall was erected in a short time. The new premises were urgently needed to cope with increased demand.

The new hall was inaugurated before a circle of employees, tradespeople, friends, press and politicians. Due to the close ties to his hometown Hamelin, Siegfried Binder said in his welcome address that almost exclusively Hamelin-based companies had been commissioned.

Lord Mayor Claudio Griese is delighted with the company’s history and emphasises how important the company is for Hamelin’s economy. The now more than 60 employees show that Siegfried Binder was onto a good thing back then with business idea to develop turbine-powered countercurrent systems.

Since the sales figures for the counterflow systems are continuing to grow, the sky’s the limit, explains Siegfried Binder. “We plan to acquire a new plot of land in the Hamelin industrial area in two to three years, where we can build completely new facilities to fully optimise our production and development possibilities.”

That was aquanale 2019

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from BINDER GmbH

That was aquanale 2019

With 28,000 visitors from 128 countries, the aquanale 2019 was a complete success! Together with the increase in the number of visitors, the reorganisation of the range of topics and the increased internationality underscored its importance for the international swimming pool and wellness industry.

For the first time, we deliberately presented our entire product portfolio to the numerous visitors and customers at this trade fair and received a lot of positive feedback. Over an even bigger area than in previous years, this time we presented our MecaTec brand alongside our HydroStar and EasyStar counter-current systems.

Our trade fair pool, where different athletes swam against our HydroStar every hour on the hour, was still the highlight. Elena Krawzow, swimming world champion and EasyStar brand ambassador, was also there for a whole day. She was available for talks and interviews and impressively showed how useful and effective training with our counter-current systems is for professional swimmers as well.

World record attempt with HydroStar

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from BINDER GmbH

World record attempt with HydroStar

On 14 and 15 July 2018, a team of German free-swimming champions, Olympic participants and the 12-time world champion and three-time Olympian Thomas Lurz, undertook a world record attempt against the Hydrostar in the BINDER trade fair pool.

The team was put together by Stefan Lurz, German national trainer for free swimmers.

The idea to swim the 51 km long ferry route from Gedser (DK) to Rostock (DE) against the Hydrostar in the BINDER pool in less than 10 hours turned out successfully for the elite swimming team.

Binder offers its warmest congratulations on this success.

The world record attempt was held as a charity relay to benefit Kinderhilfe Organtransplantation (children’s aid for organ transplants). It was organised by SVW05 (Würzburg swim club) and Fitness Club SVW05 under the direction of Rainer Griebl.

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German Brand Award 2018

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from BINDER GmbH

German Brand Award 2018

The German Design Council has been presenting the German Brand Award, the industry prize for brand strategy, in more than 60 categories since 2016. Few would argue when we say that brands hold meaning and power. Their importance is growing immensely with increasing digitalisation.

In June 2018, the jury presented BINDER with the “Industry Excellence in Branding” award in the Sports category at the German Historical Museum in Berlin. This award is given to the best product and company brands in a particular industry.

“We are very proud to have received this award and are constantly working on expanding our successful brand strategy,” explains Siegfried Binder, owner and Managing Director of BINDER GmbH & Co KG.

German Brand Award winner 2017

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from BINDER GmbH

German Brand Award winner 2017

We are delighted to have won the German Brand Award this year.

For us at Binder, this award is a significant sign that we are on the right track with our MecaTec and HydroStar brands.

Every year, the German Design Council presents the German Brand Award, the industry prize for brand strategy, in more than 60 categories.

Golden Wave for HydroStar counter-current system

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from BINDER GmbH

Golden Wave for HydroStar counter-current system

In March 2017 SCHWIMMBAD + SAUNA awarded the Golden Waves in the historic Ludwigsburg Music Hall. A total of 24 awards were presented in eight categories. All winners were duly hailed by the approximately 100 guests.

In the run-up, five jurors per category selected three winners from almost 100 entries. The jury consisted of Peter Lang from the publishers Fachschriften-Verlag and four well-known swimming pool builders.

BINDER was honoured in the “Pool Attractions” category along with two other companies. Thanks to its patented turbine technology, the swimming sensation of BINDER counter-current systems is unique and impresses with its broad, powerful but natural current. The jury honoured this unique technology with the Golden Wave award, which Siegfried Binder sees as “an award for all my employees”.

Artificial flow with HydroStar

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from BINDER GmbH

Artificial flow with HydroStar

Team Binder, represented by Philippe Stock and Felix Binder, was in the south of France this week to confirm the suitability of the HydroStar turbine for an artificial river.

We have long been convinced that the HydroStar counterflow system is not just the right choice for private pools. We were now able to convincingly and impressively demonstrate this. It was possible to replace three conventional pumps with only two HydroStar turbines (together about 3000 Watt).

The main reason for using HydroStar turbines for artificial rivers is their cost-effectiveness. They can already save a lot of money during the construction phase, because they remove the need for a drying room for the pumps and complex piping. HydroStar boasts a significantly more energy-efficient operation. This quickly pays for itself in continuous use.