Start of construction for new company headquarters

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from BINDER GmbH

Start of construction for new company headquarters

BINDER’s turbine swimming systems are very popular with pool owners, and demand is rising continuously. The swimming pool technology specialist is therefore expanding and building a new company headquarters in an industrial area in Hameln. The groundbreaking ceremony took place at the beginning of November.

With Siegfried, Sibylle and Felix Binder, the entire BINDER Management was on site to celebrate the start of construction work. Hameln’s Lord Mayor Claudio Griese was also among the guests in attendance – he is particularly pleased that BINDER, an internationally successful company from the region, is moving into the new “Langes Feld” industrial estate.

The swimming pool technology specialist is investing a total of 10 million euros in the new company headquarters, which was planned in accordance with the latest findings in energy efficiency. Production will start here in the spring of next year, followed by administration at the end of 2023.

BINDER had already expanded its production in 2019 due to the good volume of orders. The construction of the new production and administration building now creates the conditions for further growth.

Our events 2023

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from BINDER GmbH

Our events 2023

20 years of BINDER, technical training and the Aquanale - the top events in 2023

Next year, BINDER will be celebrating: the swimming pool professional celebrates its 20th anniversary. The festive event is by far the biggest date in the 2023 calendar, but of course not the only one. There are many other events also on the programme – here is an overview of the most important ones.

We start with our tried and tested technical training courses: In the seminars, we show our specialised trade partners how our turbine swimming systems work and give them valuable tips for installation and maintenance. In 2023, the training sessions will again take place online, which means participants are flexible in terms of time and do not have to travel long distances. The courses are held in both German and English.

Online technical training

Register directly for the online technical training courses with our experts via the following links:

17 January 2023 (German)
Webinar ID 848 8065 3520
» register for this training

18 January 2023 (German)
Webinar ID 897 1824 0550
» register for this training

24 January (English)
Webinar ID 824 1275 0010
» register for this training

25 January 2023 (English)
Webinar ID 885 8148 4154
» register for this training

All events take place from 8.30 am to 11.30 am and do not build upon one another. Book our free online technical training now!

BINDER at the Aquanale 2023

Aquanale is the third important trade fair for BINDER alongside interbad and Piscine Global. We look forward to welcoming you to our stand in Cologne from 24 to 27 October 2023. Mark this date in your 2023 calendar now! 

The great BINDER anniversary

BINDER was founded 20 years ago – we will be celebrating this joyous event with a big party in the last quarter of the coming year! More information to follow.

Presence technical training in English – be part of it!

Take a look behind the scenes at our factory in Hameln and learn everything you need to know about our HydroStar and EasyStar turbine swimming systems and our accessories for the perfect swimming experience. You can even test our systems yourself – so: don’t forget your swimwear. Our technical training is held in English only.

Hameln

01 March, 12:00 to approx. 19:00 with dinner afterwards

02 March 2023, 09:00 to approx. 12:30 with lunchsnack afterwards

Simply fill out the registration form and send it by e-mail to Larina Strüber. We look forward to see you!

BINDER24 app now features training units from triathlon coach Matthias Knossalla

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from BINDER GmbH & Co. KG

BINDER24 app now features training units from triathlon coach Matthias Knossalla

The BINDER24 app has been given exciting new features: it now offers exclusive training sessions by triathlon pro and coach Matthias Knossalla. The modules are intended for beginners as well as advanced and competitive swimmers.

The sports science graduate and ex-triathlete has developed a total of nine different training programmes for the BINDER24 app – three each in the Beginner, Advanced and Professional categories.

The sessions are quite varied, and always start with a warm-up and end with a cool-down.

The exercises make use of various swimming aids such as pull-buoys, boards, fins or paddles. In between, there are active recovery phases, which one can use for casual swim, for example. BINDER will initially release one programme from each of the three categories; the remaining training modules will then follow at intervals of two months.

“We’re delighted that Matthias Knossalla has enhanced the BINDER24 app with his training tips. Everyone can learn a lot from his knowledge as an athlete, trainer and coach,” says Managing Director Felix Binder about the new programme content.

As a competitor, Matthias Knossalla was, among other things, German duathlon second-place champion and finished second three times in the Ironman 70.3® and Challenge®races.

As a trainer and coach, his tasks include getting his athletes fit for the Ironman triathlon in Hawaii and helping them to achieve personal best times.

Environmental protection and sustainability – an important topic for BINDER

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from BINDER GmbH & Co. KG

Environmental protection and sustainability – an important topic for BINDER

BINDER not only manufactures counter-current systems that generate a natural flow: the company is also very concerned about the environment itself. That’s why the swimming pool technology specialist already began taking a series of measures to save energy and reduce packaging waste a long time ago. And these are slated to be expanded even further in the future.

One important project with regard to climate protection and sustainability is the photovoltaic system on the roof of the production building, which supplies 100 percent green electricity for production and administration. The e-filling station is another: in addition to the company’s own vehicles, employees and customers can also charge their cars here. In future, BINDER will equip its company fleet with exclusively electric vehicles. Another climate-friendly action was the switch to energy-saving light bulbs in administration and production – a change that was made years ago.

The careful use of natural resources is also close to BINDER’s heart: that’s why the company uses reusable packaging in many areas, which BINDER returns after receiving the goods for the next delivery and which are then used again. BINDER has already spared large amounts of packaging material by means of this process.

The expansion of production capacities is another area of note; this became necessary due to the high demand for the turbine swimming system. BINDER planned the new company buildings according to the latest insights into energy efficiency.

Incidentally, the turbine swimming systems themselves are also true energy savers, as they consume only 15% of electrical energy compared to pump-driven counter-current systems (using the BGA 160 as an example) for the same flow rate. When manufacturing its products, BINDER also uses only high-quality components that have a long service life and are recyclable to a large degree. This reduces the consumption of resources even further.

Triathlon coach Matthias Knossalla promotes HydroStar

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from BINDER GmbH & Co. KG

Triathlon coach Matthias Knossalla promotes HydroStar

Renowned triathlon coach Matthias Knossalla is now a BINDER partner. As a former professional athlete, Knossalla is held in high esteem in the sports world and will make the turbine-powered counter-current systems even better known there.

Matthias Knossalla is the founder and managing director of trivolution-training. With his 11-member team, he coaches over 150 athletes worldwide. From professional athletes to first-time long-distance swimmers.

Knossalla is currently setting up a base for athletes to supervise their training there as well. His base will of course also have a pool featuring the BINDER counter-current system: “It’s perfect for aerobic training,” says the qualified sports scientist. But that’s not all: “The wide, powerful current is also ideal for targeted training in swimming techniques,” adds Knossalla. The former top athlete is enthusiastic about the unique swimming sensation that the BINDER units offer. “When you switch on the twin turbines, it’s like being in a natural body of water.” In other words, the optimum conditions for triathlon swimming training.

Numerous top sporting achievements
During his active career, Matthias Knossalla enjoyed many sporting successes. Among other things, he was German runner-up in the duathlon, came second three times in the Ironman 70.3® and achieved a best performance over 180 km cycling in the triathlon. For some time now, he has been working as a coach and has already become German champion with his athletes (Triathlon Long Distance Women 2017).

New book “The Kona Code”
But he is also known in the scene as a keynote speaker and author. Only recently he published his book “The Kona Code”. Here, Knossalla recommends periodised training, for example: eight months, starting with a period of acclimatisation to protect against dangerous overconfidence. In the book, successful coach Sebastian Weber also examines the Ironman Hawaii qualification from a physiological perspective.
Dr. Mareike Großhauser and Dr. Georg Abel then take a detailed look at proper nutrition and two top athletes clarify mental issues. Details on training camps and age groups round off the book.

As a former top athlete, Knossalla promotes the turbine-powered counter-current systems in his training programmes, on his website and in social media channels, among other things.

matthias_knossalla

HydroStar is “Brand of the Century”

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from BINDER GmbH

HydroStar is “Brand of the Century”

A great honour for BINDER: the ZEIT publishing group has named the HydroStar turbine swimming system “Brand of the Century”. In doing so, the jury honoured the the counter-current system’s pioneering technology.

Only products that have set entirely new standards in their field can call themselves “Brand of the Century”. The HydroStar counter-current system received the award because it offers pool owners a unique swimming experience. Unlike conventional systems, HydroStar works with turbines instead of pumps and therefore generates a wide, powerful current. Swimmers can focus entirely on their technique without flipping or losing balance. Training with HydroStar also feels like swimming in a natural river – another unique feature.

The jury of the “Deutsche Standards” brand award voted for HydroStar in an elaborate selection process. “Brands of the Century” are very exclusive, as only one product is honoured in each category.

BINDER has already received several awards for its turbine-driven counter-current systems: the company received the prestigious German Brand Award for HydroStar, among others, and the EasyStar retrofit unit impressed the jury of the German Design Award with its timelessly elegant housing.

BINDER products now with three-year guarantee

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from BINDER GmbH

BINDER products now with three-year guarantee

The confidence of BINDER in its products is so great that the company is now extending its product guarantee from the customary two to three years.

The guarantee covers both the counter-current systems HydroStar and EasyStar, as well as tube and shaft motors, piezo switches and LED lighting. The extended guarantee is an additional sales argument for specialist dealers, since other manufacturers normally only offer a two-year term.


BINDER is underlining the high quality of its products with the new three-year guarantee. Swimming pool professionals also recommend regular care of the stainless steel components of the turbine swimming systems to ensure they are preserved for as long as possible. The stainless steel cleaner Pelox is ideal for this. Binder provides it in a set with polishing pad and special sponge in package sizes of 100 g and 250 g. You can use the set to clean and maintain all BINDER stainless steel products.


Tip for specialist retailers: The installation of turbine-driven counter-current systems is especially easy with the Weicon Anti-Seize High-Tech installation paste, which you can also obtain from BINDER. The paste is resistant to high temperatures and has a very good separation effect. Anti-Seize protects against corrosion, jamming, wear, oxidation, fretting corrosion and electrolytic reactions.

Jessica Vall becomes a BINDER brand ambassador in Spain

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der BINDER GmbH & Co. KG

Jessica Vall becomes a BINDER brand ambassador in Spain

Professional swimmer Jessica Vall will start to promote BINDER’s turbine-driven counter-current systems in Spain as a brand ambassador with immediate effect. Jessica has already won numerous medals. Her next aim is to reach the final of the 2021 Olympic Games in Tokyo.

The 32-year-old has not only been the Spanish breaststroke champion over 50, 100 and 200 metres on multiple occasions, she has also won medals in international competitions: Jessica gained bronze medals in breaststroke over 200 metres at the 2014 European Championships in Berlin and at the 2015 World Championships in Kazan in Russia. At the European Short-Course Swimming Championships in 2017 in Copenhagen, she won gold over the same distance.

Jessica has a degree in biology and lives with her husband in Barcelona. She has dedicated herself to swimming entirely for several years. Her major goal: “I want to reach the final at the Olympic Games in Tokyo in 2021.”

We are delighted to have been able to recruit Jessica as a brand ambassador.

The entire BINDER team are crossing their fingers that Jessica’s Olympic dream will come true.

New website: All product worlds at a glance

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from BINDER GmbH

New website: All product worlds at a glance

BINDER has completely redesigned its website. The most striking changes are the distinctive look, the fresh visual language and a magazine section with lots of interesting information about swimming, wellness and leisure. In addition, visitors to the site will now find all BINDER brands under one roof.

The new website merges the previous websites www.binder24.com and www.hydrostar-binder.de into a single brand environment. All important information on the HydroStar and EasyStar counter-current systems and the drives for pool covers can now be accessed with just a few clicks. Alongside hard facts, the website also provides many exciting tips and suggestions for pool and garden. “On the one hand, we want to inform website visitors about our products and, on the other, we want to show them the enormous possibilities offered by our counter-current systems,” says Felix Binder.

The relaunch of the website was conceived and implemented by the Köhler+Partner agency. It forms part of BINDER’s new online strategy, which includes its existing Facebook presence as well as the recently launched activities on Instagram and LinkedIn.

On the social media channels, BINDER will not only feature regular reports from its EasyStar brand ambassador Elena Krawzow, but will also get to grips with current topics and trends.

The BINDER-Magazine on the new website also features exciting articles on the topics of pools, wellness and leisure.

Have a click through – we look forward to your visit!

Expansion of the warehouse and production halls

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from BINDER GmbH

Expansion of the warehouse and production halls

In September, the BINDER family invited participants to attend the roofing ceremony. The new 300 square metre warehouse and production hall was erected in a short time. The new premises were urgently needed to cope with increased demand.

The new hall was inaugurated before a circle of employees, tradespeople, friends, press and politicians. Due to the close ties to his hometown Hamelin, Siegfried Binder said in his welcome address that almost exclusively Hamelin-based companies had been commissioned.

Lord Mayor Claudio Griese is delighted with the company’s history and emphasises how important the company is for Hamelin’s economy. The now more than 60 employees show that Siegfried Binder was onto a good thing back then with business idea to develop turbine-powered countercurrent systems.

Since the sales figures for the counterflow systems are continuing to grow, the sky’s the limit, explains Siegfried Binder. “We plan to acquire a new plot of land in the Hamelin industrial area in two to three years, where we can build completely new facilities to fully optimise our production and development possibilities.”