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der BINDER GmbH & Co. KG

Always close to the customer: our sales teams

What would BINDER be without its committed, competent employees? With this in mind, we’re presenting some of our departments to you in no particular order. Let’s start with sales: Our sales colleagues aren’t just the interface to our specialised trade partners, they also take on many other important tasks.

Communicating and organising are the two most important activities in this department. While our staff in the sales office are dealing with end-to-end quotation and order processing, keeping an eye on delivery dates and writing invoices, the sales representatives are constantly out on the road.

Direct contact in every direction
The office staff are not only in close contact with their colleagues in the sales regions, but also have a direct line to our production teams. Together with the specialists there, they agree on special features and coordinate order details, for example. The office team also organise the entire logistics chain – with the utmost care and a strong focus on ensuring that the deadlines are met. Any initial technical questions from our trade partners are also answered by our colleagues in the office.

Personal relationship with customers
The main task of the sales representatives is to acquire new contacts and maintain existing business relationships. Our colleagues in field sales also explain our products and their USPs to the trade partners. They organise their appointments and travel routes completely independently and are thus entirely flexible.

Trial swim offers
The BINDER sales representatives also support our specialist trade partners with a variety of sales promotions. Our colleagues help, for example, to organise and run in-house trade fairs – with advertising material and demonstration facilities that can be used for free trial swims. If required, our sales staff can also organise professional athletes to swim against our equipment during the event.

Help with installation
Supporting new trade partners with initial installation is another one of the tasks of our sales representatives. If necessary, our colleagues can be present on the installation site and give practical tips for quick and easy installation.

Valuable information for product development
Our sales staff also perform a completely different function: because they are in direct contact with our specialist trade partners, they quickly learn about the latest trends in the swimming pool sector. We then try to take the information they give us into account when continuing to develop our products. Our sales representatives are always ready to listen to their customers!